User Voice & Testimonials
"I didn't know how to send my location."
"I waited a long time and didn't know if anyone was on their way."
"It was difficult to understand if someone was actually coming to help me."
"I wanted to say thank you or help back, but I didn't know how."
Brand Values
Trust and Reliability
Building confidence in the service.
Community and Collaboration
Encouraging mutual aid.
Availability and Speed
Providing quick solutions when needed.
Typography
אא
Roboto
Regular
אבגדהוזחטיכלמנסעפצקרשת
Bold
אבגדהוזחטיכלמנסעפצקרשת
The Goal
Turning a stressful moment into a smooth, human experience.
The objective is to transform a manual, stressful process into a seamless, integrated digital journey that empowers both the stranded driver and the volunteer.
02
Feelings of Helplessness and Stress
Users report high levels of stress and fear.
This is especially prevalent when stranded on busy or dangerous roads.
03
Desire to Express Gratitude
Users who received help expressed a strong desire to give back to the volunteer or the organization.
The Background
Everyday heroes providing emergency help on Israel’s roads.
Yedidim is a non-profit organization that provides non-medical emergency aid on Israel's roads.
The organization relies on a vast network of dedicated volunteers to help citizens with minor vehicle issues such as flat tires, jump-starting batteries, or unlocking car doors.
Proposed Solutions
01
Real-Time Arrival & Status Tracking
Users can see the volunteer’s real-time status, estimated arrival time, and progress on the map, reducing anxiety and helping them feel informed and in control while waiting.
02
Guided Support & Reassurance Flow
The app provides clear instructions, safety tips, and ongoing updates during the waiting period, turning a stressful roadside moment into a calmer, more guided experience.
03
In-App Appreciation & Community Giving
After receiving help, users can easily thank the volunteer through in-app messages, ratings, or donations to the organization, strengthening the sense of community and recognition.
YEDIDIM
A Roadside
Assistance App
Final Design Delivery
01
Uncertainty During Wait Times
There is no way to know exactly when the volunteer will arrive.
Different scenarios
Icons
Text
Primary
Text
Secondary
Primary Blue
Accent Green
Background color
Color Palette
50+
Surveys
70+
Components
6
Weeks
39
Screens
tamar shuval
Key Insights & Pain Points
User Persona
A 28 year old working mom of two, she said:
"I'm stuck and I need to get home to my kids"
Personal Traits
Organized, responsible
Orderly, efficient, practical
Budget-focused
Balances work and family life
Lacks patience for complicated processes
Uses technology to manage her daily routine
Final Reflection
Designing clarity and human connection when it matters most.
This conceptual project allowed me to explore how thoughtful UX design can reduce stress and create clarity in moments of uncertainty.
By focusing on real user needs and emotional states, the case study highlights the potential of digital tools to strengthen human connection and accessibility within the Yedidim service.
I hope you enjoyed
01
Home screen with clear actions
The home screen presents the main actions clearly, allowing users to request help quickly and intuitively in urgent situations
Screen
9
02
Clear and accessible interface
The content is designed to be simple, visual, and accessible in moments of stress.
03
Self-Solution Guide
Before contacting a volunteer, users have the option to try solving the issue on their own.
Screen
1
04
Real-time follow-up
Users can track the service provider in real time throughout the entire process
from request submission to arrival.
This reduces uncertainty, builds trust, and helps users feel safe while waiting for assistance.
05
Clear guidance
Step-by-step safety instructions help users understand what to do while waiting for help.
06
Direct connection to the volunteer
Users can easily contact the volunteer assigned to them through call or message.
This creates direct communication and reassures users during the waiting time.
Screen
1
07
Easy rating and feedback
After the service is completed, users can rate their experience and leave feedback.
This gives users a voice and helps improve the service quality over time.
Screen
7
The UI Redesign
The UX Research
Link to prototype
THANK YOU FOR JOINING
User Research
Turning real experiences into meaningful design decisions.
As part of the user research, 50 users who had previously received assistance through "Yedidim" shared their experiences and completed an online survey.
Goal: To understand the current user experience and identify core pain points.
Outcome: The data collected provided key insights for the UX design and app interactions.
Problem & Challenge
A fragmented system in moments that demand clarity.
Despite the existing need for roadside assistance, there is currently no single application that centralizes all roadside services in one place.
Additionally, there is a lack of integration between users and volunteers.
JANUARY 2026
YEDIDIM APP
UI/UX DESIGN