Matchome
Transforming Real Estate
Chaos into Simple,
Match-Driven Interfaces
tamar shuval
UI/UX Design & Product Strategy • 2026
1
Buyer
Dasboard
1
Broker
Dashboard
1
Admin
Center
The Challenge
Systemic Communication Gaps
The real estate market suffers from structural communication inefficiencies that drain massive time from both sides.
The Buyer's Pain:
Hours wasted screening duplicate ads, fake pricing, and ghost listings, causing high cognitive overload.
The Broker's Pain:
Up to 80% of working hours lost chasing cold leads and performing repetitive phone pre-screening.
Market Analysis
The Problem with Current Real Estate Solutions
WhatsApp & Facebook Groups: Offer rapid, direct communication but lack structure and data persistence. Important listings and buyer requests get buried under active chat logs within minutes.
Yad2: The local classifieds giant. It offers massive inventory but relies on a slow, manual search model flooded with outdated ads, ghost listings, and duplicate posts.
Madlan: Provides great localized data analytics and price transparency, but still functions as a traditional, passive directory where the buyer must do all the heavy filtering and calling.
User Personas
The Buyer
The Pain:
Toxic exposure to ghost listings, duplicate ads, and repetitive manual scrolling that leads to time waste.
Description:
Property hunters looking for a "set-and-forget" experience where verified, high-compatibility options are delivered directly to their private feed.
"I just want a personal assistant to bring me verified houses that actually fit my budget."
The Broker
The Pain:
Losing endless operational hours on repetitive phone screening and unqualified buyers.
Description:
Real estate professionals requiring a metric-driven workspace that instantly surfaces pre-vetted, high-intent buyers matching their active inventory.
"I waste 80% of my week calling cold leads who aren't even ready to buy or move."
Background
Reversing the Transaction Funnel
Matchome is a responsive, three-sided web ecosystem designed to eliminate the high friction of traditional real estate transactions. While legacy platforms force users into relentless manual searching, Matchome introduces an automated, depth-criteria "Reverse Matchmaking" paradigm
Property seekers state their needs once, allowing verified brokers to scan a live intent database and send hyper-compatible property proposals directly to the buyer's private feed.
Market Analysis
The Problem with Current Real Estate Solutions
WhatsApp & Facebook Groups: Offer rapid, direct communication but lack structure and data persistence. Important listings and buyer requests get buried under active chat logs within minutes.
Yad2: The local classifieds giant. It offers massive inventory but relies on a slow, manual search model flooded with outdated ads, ghost listings, and duplicate posts.
Madlan: Provides great localized data analytics and price transparency, but still functions as a traditional, passive directory where the buyer must do all the heavy filtering and calling.
User Interviews:
Mapping market workflows
I analyzed how property seekers and real estate brokers interacted during property transactions, identifying friction points, listing clutter, and fragmented communication loops.
Main Solution
Transforming Digital Chaos into Simple Interfaces
I implemented a Three-Sided Matchmaking Ecosystem that transforms digital chaos into simple interfaces.
By automating the qualification layer, the system eliminates repetitive screening and manual scrolling saving users immense amounts of time and allowing them to handle complex transactions with absolute speed and efficiency.
Impact
Transforming Digital Chaos into Simple Interfaces
Matchome successfully shifts the real estate paradigm from exhausting, manual searching to intelligent, automated matching, restoring absolute peace of mind and saving users immense amounts of time.
Key Takeaways
Diverse Mindsets: Buyers need stress-free simplicity, while brokers require high-utility workspaces to operate at maximum speed.
The Power of Automation: Qualifying data automatically directly solves business friction and saves users immense amounts of time.
Simplicity Over Chaos: Transforming digital chaos into minimal interfaces is the absolute key to building professional trust.
Color Strategy
Human-centered minimal aesthetic: Rooted in a premium palette of deep Cobalt Blue, solid Black, and crisp White, using warm Terracotta and Orange strictly to highlight primary actions.
The Philosophy of Softness: Generous padding and abundant whitespace lower user stress levels while keeping interfaces clean.
High-Fidelity Editorial Imagery: Relies exclusively on high-resolution architectural and real estate photography instead of standard vector decorations to instantly build professional trust.
Executive & Grounded Scale: Combining highly legible geometric typefaces with a balanced, rigid hierarchy to project functional simplicity, architectural stability, and corporate trust.
Delight Moments: To break the monotony of data-heavy real estate management and insert high emotional reward into functional achievements
The UI Design
Padding
Quality
Typography
The UX Research
Micro-Interactions
Final Delivery Screens
Everything users need, all in one place.
The dashboards provide users with a clear, intuitive overview of everything they need to manage real estate transactions, built to minimize cognitive load and maximize match efficiency.
Digital Criteria Wizard
Features a high-precision onboarding flow where buyers can define exactly what they are looking for down to the smallest detail.
The interface anchors the search around 3 main core preferences, giving users absolute, granular control over every single property parameter.
01 Buyer Workspace
Passive Discovery Feed
Delivers high-compatibility properties with automated matching + 90% relevance filters to eliminate endless manual scrolling, dramatically accelerating the home-hunting process through a frictionless user experience.
My Inventory Hub
Provides real estate agents with a streamlined workspace to oversee their active properties, manage listings, and initiate instant data change requests to keep their catalog updated in real-time.
02 Broker Engine
Lead Qualification Dashboard
Centralizes all verified buyer intent records with a live asymmetric split-view, allowing brokers to grasp what clients are looking for at a glance without sorting through chaotic, outdated requests.
UI/UX Design & Product Strategy • 2026
Buyer Workspace
Operations & Request Desk
A high-control interface designed to handle platform requests, verify credentials, and manage data modifications in real-time ensuring total system security, operational stability, and friction-free moderation.
03 Admin System
Central Control Command
Provides platform administrators with a macro-level overview of the entire system, and give complete visibility over users, platform interactions, and database integrity.
THANK YOU FOR JOINING
To the System
JUNE 2026
MATCHOME DASHBOARD
UI/UX DESIGN